Attracting Customers: Create Furniture Content that Converts
- Posted on
- by furniturefuel.com
Table of Contents
Keyword 101 series
Welcome back to the Keywords 101 series! Now that you have your keyword arsenal and identified key pages, it’s time to craft content that genuinely connects with your audience.
Creating Content that Converts - Key Takeaways
- Know your audience: Understanding your target audience’s needs and search intent is crucial for resonating with them.
- Keyword research: Identify relevant keywords your audience is searching for and strategically incorporate them.
- Structure: Plan and organise your content using headings, subheadings, and bullet points to ensure clarity and ease of reading.
- Write compelling content: Provide valuable information, address your audience’s pain points, and offer actionable insights.
- Edit and proofread: Ensure your content is error-free, well-structured, and flows smoothly.
- Create strong conclusions: Summarise the main points, provide closure, and include a clear call to action.
- Distribute: Repurpose your content into various formats, such as social media posts, videos, or podcasts, to maximise its reach.
- Quality is critical: Focus on creating high-quality content that provides value to your audience.
Why Is It Important to Create the Right Content?
Is your website buried in the depths of search results? Is it attracting little or no organic traffic?
A recent Ahrefs study found that a staggering 96.55% of web pages get no organic traffic from Google. This statistic highlights the importance of creating content that resonates and reaches the right audience.
Let’s make sure that your furniture website is not in the 96.55%.
This article is a comprehensive guide to writing and optimising content on your website. But even if you’re creating content in a different format, like social media posts, podcasts, or videos, the core principles you’ll learn here are still highly valuable.
Its purpose is to equip you with the knowledge to improve your content strategy, boost your organic traffic, and ultimately attract more potential customers. In a future post, we’ll look into optimising and creating product and category pages, as their specific goals differ from this guide’s focus on general content creation.
Improve Or Create New Key Pages
Once your key pages have been identified, it’s time to review, improve or create them. If you’re unsure what key pages are or how to identify them, see the last article on key pages.
As previously discussed, key pages that are already ranking are a great place to start. They may need certain areas improved to help them achieve a better position, which means potentially more traffic and conversions for your business.
New page creation is usually done when you have identified a gap you need to address or discover a trending topic beneficial to your business. If it is not worth improving your current content, starting fresh is more often the practical option.
Whether you are improving or creating new key pages, the key areas to consider remain the same.
Define Your Purpose and Audience
Having clear goals will guide your writing and strategy.
- Purpose: What is the main reason for producing this piece? Is it to share information, convince someone of something, entertain the reader or viewer, or capture leads for your business?
- Desired Outcome: What do you want the reader to do after reading your piece? Do you want them to learn something new, take a specific action, or be entertained?
Who Is the Content For?
Who are you creating the piece for? The answer should not be everyone or all of your customers.
Your business should have a core audience that you are addressing. They see value, can afford, and want your products or services. This core audience will have certain demographics, interests and pain points. They may want to appear a certain way in society. Understanding your target audiences will allow you to tailor your content to resonate with them. You want them to say, this company gets me.
Audience Segmentation
Within your core audience or outside of them, you may have sub-groups with slightly different needs and preferences. That’s okay and to be expected. The solution to this is audience segmentation.
Segmentation of an audience is the process of dividing an audience into smaller groups based on shared characteristics. For example, your core audience might be young professionals furnishing their first home. However, within that group, you might have a segment interested in modern design and another interested in traditional styles.
By segmenting your audience, you can speak directly to each group’s needs and interests.
Don’t treat all audiences as one. The adage is, “Marketing to everyone is marketing to no one.” When you try to be all things to all people, you’ll be nothing to anyone.
Google: One final check
As discussed in our keyword research guide, analysing the top results can reveal not only the format type users are looking for (informative guides, product reviews, visuals) but also potential content gaps. These are areas where existing content might need more detail or where entirely new angles can be explored, helping you stand out by offering a unique perspective that is currently not addressed.
This strategy goes beyond blog posts. Apply it to any channel – Instagram, Pinterest, TikTok.
Example of Purpose and Audience
Imagine your ideal reader is a young professional couple who bought their first home. They’re excited to furnish their living room but feel overwhelmed by all the sofa options. They’re looking for informative and trustworthy guidance to make an informed purchase that balances style, comfort, and affordability.
- Interests: Interested in modern or minimalist design aesthetics.
- Pain Points: They’re worried about choosing the wrong size or material for their living space and might be on a budget.
By understanding these details, you can create a blog post that directly addresses their concerns and subtly highlights how your furniture store offers solutions:
- Headline Ideas:
- Finding Your Perfect Match: A Guide to Sofas for First-Time Homeowners
- Modern Comfort: The Essential Guide to Stylish Sofas for First-time Homeowners
- Minimalist Masterpiece: Choosing a Sofa that Elevates Your First Living Space
- First Home, First Impressions: Make a Statement with the Perfect Sofa
- Content: Focus on the challenges of choosing a sofa in a first apartment (limited space, multiple uses). Offer practical tips and buying considerations, then casually mention how your store offers a variety of styles and sizes to fit any living room.
The blog can then be used as a script for a video on your YouTube channel showcasing your expertise and sofas on offers. Which then can be broken up into smaller video clips, “shorts”, to be used on reels and TikTok videos.
Examples of different content types
Beyond blog posts, consider how purpose and audience can influence your strategy across different channels:
Social Media Posts (Instagram, Pinterest)
- Purpose: The primary focus might be to inspire and engage (Top of Funnel – TOFU). Spark their interest in design and showcase your furniture in aspirational settings.
- Audience: A broader audience within your target demographic. Think young professionals interested in home design but may not be actively searching for furniture.
- Content: Create visually captivating posts using high-quality photos or short videos featuring stylish furniture arrangements. Post user-generated content featuring happy customers in their first homes. Share design tips or mood boards for different living space styles (modern, minimalist, etc.) – all subtly featuring your furniture collections.
Email Marketing
- Purpose: Emails can nurture leads and drive conversions (Middle of Funnel – MOFU). Offer targeted content based on audience segment (e.g., those interested in sofas vs. coffee tables).
- Audience: More targeted than social media, focusing on subscribers interested in specific furniture categories.
- Content: Personalised emails with exclusive deals, early access to new product launches, or informative guides relevant to their needs (e.g., “Choosing the Perfect Sofa for Your First Apartment”).
YouTube Videos
- Purpose: Videos can showcase your expertise, build trust, and demonstrate product value (Bottom of Funnel – BOFU).
- Audience: A potential mix of those actively researching furniture and those browsing for inspiration.
- Content: Create informative and engaging videos. You could offer buying guides, in-depth product demonstrations featuring different functionalities, or even customer testimonials about their experience with your furniture.
Conduct Research
Conduct Audience-Driven Topic Research
Having defined your purpose and target audience, it’s time to leverage search engine results pages (SERPs) for in-depth topic research. Analysing top-ranking pages reveals valuable insights that can inform your strategy.
What to Look For:
- Themes and Coverage: What information do these pages prioritise? Are there any content gaps you can address?
- Formats: Are they primarily text-based articles, infographics, or videos? Consider the format that best aligns with your audience’s preferences and the topic’s complexity.
Content and Structure
- Topic and Relevancy: Does it comprehensively address the target search query? Can you discuss any subtopics in more detail to provide additional value?
- Structure and Flow: Is the information well-organized and easy to follow? Is there a logical progression of ideas that keeps the reader engaged?
- Comprehensiveness: Does it thoroughly explore the topic, or are there potential gaps in information you can address?
Engagement and Style
- Writing Style: Is the tone formal, informal, or conversational? Choose a writing style that resonates with your target audience.
- Voice and Tone: Does the content have a unique voice reflecting the brand’s personality? The voice could be authoritative and informative, highlighting the product’s features and benefits. However, depending on the audience and context, the tone might shift to be more enthusiastic and persuasive.
- Use of Examples and Stories: Do they use real-world examples or stories to illustrate points and enhance engagement? Consider incorporating these techniques to improve your content’s readability and memorability.
SEO Optimisation
- Keyword Integration: Are keywords used naturally and strategically throughout without keyword stuffing?
- Headings and Subheadings: Does the structure improve readability? Are relevant keywords included in headings?
- Image Optimisation: Are images relevant, high-quality, and properly optimised with descriptive alt text for search engines and accessibility?
Overall Impact
- Call to Action (CTA): Are there clear calls to action, prompting users to take the next step, such as subscribing to a newsletter or visiting a product page?
- Shareability: Is the content inherently shareable, encouraging social media engagement and broader reach? Consider incorporating elements like shareable quotes or infographics.
- Learning Points: What are the key takeaways or valuable insights? Identify these key learnings to ensure your content offers similar value to your audience.
By carefully analysing these elements, you can gain a complete view of what works well in the search results.
Creating Valuable Content for Users, Not Just Skyscrapers
Established techniques like the Skyscraper Technique suggest creating content that surpasses existing top-performing pieces. While valuable, it’s important to remember that user intent should be the top priority.
With Google’s recent Helpful Content Update (HCU), content that rewrites existing information without adding unique value might be deemed less helpful for users and could struggle to rank well.
Focus on User Needs
In light of the HCU, prioritise directly addressing user search intent and provide a valuable experience. Instead of just rewriting what is already available, focus on creating unique and informative content that solves the user’s problem or answers their question in a comprehensive and engaging way.
Plan Your Content
"Give me six hours to chop down a tree, and I will spend the first four sharpening the axe."
You will now have a lot of data and insights that need to be organised. You must create a plan.
Structure and Planning Methods
There is no single “best” way to plan content. You need to experiment and find an approach that works for you. The most common approach is to create an outline with your main topic, subheadings, and supporting points. Whatever approach you decide on, the key is to have a structure that helps you:
- Organise your ideas logically.
- Ensure a smooth flow of information.
- Include key points, subtopics, and supporting evidence.
- Any visuals you wish to Include, images, videos, etc.
Length
There is no perfect or correct length for any content. The topic is highly talked about and contested on the internet. The subject topic, keyword targeting, and industry can all contribute to an appropriate length.
Search engines do not care about word count as much as they do about the searcher getting their query answered. Some pages can rank in the top ten with circa 3000-word content pieces, and others with 800 words.
You need to fulfil the purpose of the content and express your expertise. Be mindful of people’s attention span, and do not add pointless or spammy paragraphs to increase the length. However, from your research, you should know the average length of the top-performing pages; this can provide you with an indicator.
Headings
Clear Headings: Structure and SEO Benefits
Headings are like signposts guiding readers and search engines alike. They break down your information into digestible sections, improving readability. Their importance, however, goes beyond user experience. Clear and descriptive headings help Google and other search engines grasp the main topic of your article.
H1 and Title Tag: A Powerful Duo
The H1 heading and the title tag (the title displayed in search engine results) often work together to guide search engine relevance. While they don’t have to be identical, ensuring both elements accurately reflect your core message strengthens its overall SEO impact.
Use the Headings H1-H6 in a logical order.
H1: The top-level heading, typically your webpage’s or blog post’s title. There usually is only one H1 tag per page.
H2: These headings divide the content into key sections addressing your topic’s different aspects. Use H2 tags to break down your H1 topic into clear subtopics.
H3: H3 headings further subdivide the H2 sections by providing details or explanations on specific points. Use H3 tags to elaborate on the information within each H2 section.
H4-H6: These lower-level headings are used for further subheadings within H3 sections. H4 can be used if an H3 section covers a complex topic with several sub-points. H5 and H6 tags are used even less frequently than H4. They might be suitable for very specific details within an already well-structured H4 section.
Example of logical H-tag usage:
H1: The Ultimate Guide to Choosing the Perfect Sofa for Your First Home
H2: Understanding Your Needs and Budget
- H3: Defining Your Style Preferences
- H4: Modern, Minimalist, etc.
- H3: Considering Your Budget and Financing Options
- H4: Interest-free, Buy Now Pay Later, Cash, Credit card.
H2: Choosing the Right Size and Material
- H3: Measuring Your Space for Optimal Sofa Placement
- H3: Selecting Durable and Comfortable Materials
- H4: Fabric, Leather, velvet etc.
H2: Finding the Perfect Balance of Style and Comfort
- H3: Top Tips for Trying Out Sofas in Stores
- H3: Considering Long-Term Comfort and Durability
By implementing logical H-tag usage, you’ll create a well-structured, easy-to-read post that effectively guides your readers towards their goal whilst helping Google’s crawlers understand the structure and identify the main points.
Headings Infographic
Right-click (tap and hold on mobile) and save the infographic above to your phone or computer.
Referencing: Building Trust and Credibility
Whenever you use information from other sources, referencing them is crucial. It demonstrates respect for the original creator’s work, builds trust with your readers, and helps avoid plagiarism. Referencing also strengthens your content’s credibility with search engines like Google.
Often, the easiest method is manual linking:
- Copy the Source URL
- Highlight the text you want to link.
- Click the “Insert Link” button.
- Paste the URL you want to link to in the designated field.
Keyword Placement
There’s no magic number, but a general guideline is to target 2-5 keywords per page, with 1-2 being your priority keywords. These priority keywords should have been identified through your research as the most relevant and beneficial for attracting your target audience.
How Many Keywords per Page?
There’s no magic number, but a general guideline is to target 2-5 keywords per page, with 1-2 being your priority keywords. These priority keywords should have been identified through your research as the most relevant and beneficial for attracting your target audience.
Checking Existing Content
Before adding new keywords, it’s helpful to see if the keyword you want to target already exists. You can quickly check this using the “find” function:
- On Windows, press Ctrl+F.
- On Mac, press Command+F.
A search box will appear. Enter your desired keyword or phrase. The tool will highlight any instances of the keyword within the content and display the total number of occurrences.
This helps you avoid keyword stuffing and ensures you’re strategically adding new keywords where they provide value.
While the “find” function is a helpful tool, it’s still recommended that you manually scan your document to ensure that all relevant keyword placements are natural and contribute to the overall flow.
Internal Linking: Strengthening Your Website Structure
Internal linking involves creating hyperlinks between pages on your website. This helps users navigate your website easily and discover related content.
Benefits of internal linking
- Improved User Experience: By linking to relevant content on your website, you provide users with a more seamless experience and allow them to explore topics further.
- Enhanced SEO: Internal linking helps search engines understand the hierarchy and relationships between pages on your website. This can potentially improve your website’s ranking in search results.
Creating Internal Links
Unlike referencing external sources (where you copy and paste a URL), internal linking often involves selecting existing content within your website to link to. Here’s a general process:
- Identify Relevant Content: Choose a keyword or phrase within your current content that links naturally to another relevant page on your website.
- Highlight the Text: Highlight the keyword or phrase you want to turn into a link.
- Insert Internal Link: Most content management systems (CMS) offer an “Insert Link” button or similar functionality. Click on that button.
- Choose Existing Page: A window or menu will appear, allowing you to choose the existing page on your website you want to link to. Select the appropriate page from your website’s structure.
Or
- Copy your website page URL
- Highlight the text you want to link.
- Click the “Insert Link” button.
- Paste the URL you want to link to in the designated field.
Key Elements of Content
Title Tags
What are Title Tags?
Title tags are HTML elements that specify the title of your webpage. They appear in search engine results and browser tabs. While title tags and headlines can be similar, title tags are typically shorter and must be optimised for search engines.
Title Tag Length
While there’s no strict character limit for title tags, keeping them ideally under 60 characters helps ensure they display fully in search engine results pages (SERPs).
- Truncation: Search engines often truncate (cut off) titles that exceed a certain pixel width. This varies slightly but is typically around 580 pixels (approximately under 60 characters).
- Clarity and Concision: Shorter titles are generally easier for users to read and understand.
- SEO Benefits: Google and other search engines can still understand and index longer titles, but the full message might not be visible in SERPs.
Recommendation: Aim for title tags under 60 characters to maximise visibility in search results while maintaining clarity and including relevant keywords.
Why are Title Tags Important?
- Click-Through Rate (CTR): A well-crafted title tag can significantly impact your CTR. It’s your chance to entice users with a clear and concise description of your content and convince them it’s relevant to their search.
- SEO Relevance: Search engines use title tags to understand the content of your webpage. Including relevant keywords in your title tag can help you rank higher in search results.
Crafting Effective Title Tags
- Clarity and Concision: Keep it short and sweet, ideally under 60 characters. Search engines may truncate longer titles.
- Keyword Targeting: Include your target keywords naturally within the title tag.
- Benefit-oriented: Highlight the value your content offers to users.
- Brand Consistency: Maintain a consistent brand voice while keeping it informative.
Headlines and title tag combinations could be:
Title Tag: Simple Sofa Selection: 12 Tips to find the perfect sofa for you.
Headline: Stop Sofa Shopping Struggles! 12 Tips to Narrow Down Your Choice.
Additional Tips:
- Uniqueness: Make your title tags unique and avoid repetition across different pages on your website.
- Action Verbs: Consider using strong verbs to encourage clicks (e.g., unlock, discover, learn).
- Numbers: Numbers can grab attention, but use them strategically (e.g., 5 Easy Hacks, Top 10 Tips).
Remember that you must answer your title tag’s question or topic. The reader has clicked on your page, expecting a specific outcome. This is why user intent is important. Put yourself in the customer’s shoes and ask why they are reading this piece. What do they expect to get from reading it? By crafting clear and informative title tags that accurately reflect your content, you can ensure users find what they’re looking for and have a positive experience.
Create a Compelling Heading (H1)
Title tags and headlines work together to grab attention but with a subtle difference. Well-written title tags connect with what the searcher is looking for, inviting them to click on your webpage. H1 Headings act like a headline within your content, summarising the main topic of that specific webpage. They offer you another opportunity to describe the content further.
Another way to look at an H1 is to think of it as the chapter title of the book, summarising the topic of that specific chapter.
Headline Formula Examples
Benefit-Oriented Headlines:
- Focus on the benefit: These headlines highlight the positive outcome readers can achieve by consuming your content.
- Example: “Budget Friendly Home: The Ultimate Guide to Affordable Interior Design”
Curiosity-Sparking Headlines:
- Spark intrigue: These headlines pique the reader’s interest and make them want to learn more.
- Example: “Discover the Secrets to a Luxury Home Makeover”
Question-Based Headlines:
- Pose a question: These headlines prompt readers to consider a question relevant to the content and engage them from the start.
- Example: “Need a Better Night’s Sleep? Discover Our Top Tips for Mattress Selection.”
Numbered List Headlines:
- Highlight steps or elements: These headlines entice readers by promising a specific number of tips, steps, or items, which can make the content seem more approachable and actionable.
- Example: “7 Simple Steps to Transform Your Living Room This Weekend”
How To” Headlines:
- Offer solutions: These headlines tell readers what they can learn from your content and how it can help them achieve something.
- Example: “How to Decorate Like a Designer: Expert Tips Revealed”
Remember, the best headline will depend on your specific topic and target audience. Experiment with different formulas and see what resonates best with your readers.
Write Engaging Introduction
What’s the Hook
The hook is the opening sentence(s) or paragraph at the beginning designed to grab the reader’s attention and “reel them in.” It’s what makes them want to continue reading.
It could be a surprising fact, a compelling question, or a relatable anecdote. Most books start with a story, setting the scene. This article asked at the beginning, “Is your website buried in the depths of search results?” and then added the shocking statistic that only 96.55% of web pages get no organic traffic.
The Introductions Purpose
The introduction should clearly state the main idea or purpose of your content. Let readers know what they can expect to learn or gain from reading further. Again, using our article, we have informed you, the reader, that:
- This will be a comprehensive guide.
- Ensure the principles are transferable to other forms of content.
- Equip you with the knowledge to improve your content.
This means that we need to create a comprehensive blog that equips you with the knowledge you need to improve or create content, and any underlying principles are transferable to other forms.
Use Engaging Language and Tone
The tone and language you use are powerful tools for persuading customers. That’s why people say, “It’s not what you said but how you said it.” Tone can be emotional, impactful, and motivational. Using the right ones can create trust, build connections, and ultimately lead to sales.
The tone and style of your writing will be determined, in large part, by your audience. If your audience is Gen Z, they don’t want to be spoken to like you would their parents. The topic of conversion can also change the style used on individual pieces. If it is a serious topic, it may call for a serious tone, regardless of how you talk the rest of the time.
Tones can be, amongst others,
- Conversational: Avoid jargon and overly formal language unless necessary for your audience or the discussed topic.
- Active Voice: Use active voice to make your writing more dynamic and engaging. Passive voice can make sentences less direct and less impactful.
- Storytelling: Incorporate storytelling elements to make your content more relatable and memorable. Use anecdotes, case studies, or personal experiences to illustrate your points.
Words are powerful, but they can’t build trust alone. Imagine a website that promises exceptional customer service, but reaching a helpful representative over the phone feels impossible. Consistency between your message and actions is vital. When what you say and what you do align, trust flourishes.
Marketing is as much about showcasing your products, services and business as it is managing people’s expectations.
Incorporate Visuals and Multimedia
It is important to give context to your writing with images, graphics, charts, videos, and even GIFs or memes, if appropriate to the audience. Media elements help break up lumps of text and reinforce points to the reader.
Adding media elements can have additional benefits. It can help those who speak a different language, have inhibited reading or sight, or have difficulty concentrating.
Image Formats
Use the correct file type for the media you wish to include. JPGs are generally smaller than PNGs due to their lossy compression, making them ideal for photos where a slight loss in quality is acceptable. PNGs excel for graphics with sharp lines and text due to their lossless compression, think logos.
JPG is far better than PNG in terms of page load speeds. WebP offers superior compression over JPGs while maintaining good image quality. However, not all browsers support it yet.
We recommend reducing an image’s file size before uploading it to your website. You can use online tools like TinyPNG or compressor.io.
Compression essentially shrinks the size of an image file without ruining the picture itself. Some lose quality for a much smaller file size (like JPGs for photos), and others keep all the details but are a bit bigger (like PNGs for graphics with text).
Videos
Videos would be better uploaded to video hosting sites, like YouTube, and then embedded in your content. This will reduce page load speed and not take up server space with large video files. Additionally, YouTube is the second largest search engine, and Google seems to favour it; funnily enough, they also own it.
Lazy Loading
Websites can feel sluggish when overloaded with images. Lazy loading tackles this by prioritising what you see first (above the fold) and waiting to load images until you scroll down. This makes the page feel faster, but be cautious – it can cause a slight jump on screen as images appear.
Optimise for Readability
Content length
Ask yourself if the reader needs to go elsewhere for more information on this topic. What better way to show search engines that your page should rank higher than users not having to leave and search other sites?
If you find more information not covered about the topic you have discussed, include it in the current content or create a new piece and link to the current one. The second option can be a great way to break up large topics in more digestible reading.
Breaking Up Long Content
Long, dense pieces can be overwhelming for readers. Break them up into well-focused pieces for easier digestion.
Benefits of Breaking Up
- Improved Depth: By creating multiple pieces on a topic, you can delve deeper into specific aspects compared to cramming everything into one long article. This demonstrates a more thorough understanding of the subject.
- Keyword Targeting: Each focused piece can target specific keywords related to the broader topic. This helps Google understand the content’s relevance for various user searches within the larger theme and saves one page doing all the heavy lifting.
- Content Structure: Dividing a long topic allows for a clearer and more organised structure using internal linking. You can link between related pieces, creating a knowledge base on the subject. This demonstrates a well-structured understanding of the topic’s various aspects.
- User Engagement: Users are more likely to find and engage with shorter, focused pieces than a single overwhelming article. This positive user behaviour can signal to Google that the content is valuable and informative.
As discussed earlier, there’s no one-size-fits-all answer regarding overall content length. Some in-depth topics may benefit from a longer format, especially if they provide comprehensive information and establish expertise.
Paragraph Length
How long should a paragraph be? Yoast SEO recommends,
“This depends on the context, but a paragraph should generally be more than two sentences and fewer than 200 words. Anything more than 200 words becomes difficult to understand for most readers, which means you’re better off breaking it up into different subparagraphs.”
However, prioritise clarity over a strict word count. If the flow suffers, feel free to adjust the length to suit. Ask a friend or colleague to read your work for a fresh perspective on clarity and overall flow.
Mobile-Friendly Font Size
Since many users access content on their smartphones, ensure your text is easily readable. A minimum base font size of 16px (around 12 pt) is recommended for optimal mobile readability.
Additional Tips
- Bullet Points and Lists: Use bullet points and numbered lists to organise information and make it easier to digest. Lists can also improve scan ability and SEO.
- Keyword Placement: Incorporate relevant keywords naturally throughout your content, including in headings, subheadings, and body text. Avoid keyword stuffing, which can negatively impact readability and SEO.
Edit and Proofread
This step is simple but essential to the writing process. It ensures that your content is clear, well-structured, and error-free.
- Review: Read through it with a critical eye, checking for logical flow, clarity, and conciseness. Cut unnecessary words, sentences, or paragraphs to tighten your writing.
- Proofreading: Double-check for spelling, grammar, and punctuation errors. Tools like Grammarly or Hemingway Editor can be helpful, but be cautious. They can sometimes alter the tone of your writing. Always review their suggestions in the context of your overall piece and target audience.
- Fresh Perspective: Seek feedback from colleagues, peers, or trusted readers. Their fresh perspective can help identify areas for improvement you might have missed. Ask for specific feedback or constructive criticism to enhance the quality of your writing.
Add a Strong Conclusion
A strong conclusion is as important. It wraps up your points, leaves a lasting impression, and can even entice readers to take action.
- Recap and Closure: Briefly summarise your main points and provide a sense of closure or resolution.
- Call to Action: End with a clear CTA that prompts readers to take the next step, like subscribing, leaving a comment, or exploring related content.
CTAs should align with the buyer’s journey stage. It would be unrealistic to write a blog on “How to oil oak furniture” and then ask someone to buy something new at the end. It isn’t unrealistic to ask them to order oil from you at the end of the article.
Optimise for Distribution
Just because a blog is a blog doesn’t mean it can’t be a Facebook or Instagram post, a YouTube video or a podcast.
- Social Media Posts: Identify key takeaways or interesting sections from your blog that can be turned into engaging social media posts. Use eye-catching visuals and a call to action to encourage engagement.
- YouTube Videos: Transform your blog posts into informative scripts for YouTube videos. Remember, you can also break down the video into shorter clips for social media.
- Podcasts: Repurpose your blog content into a captivating podcast episode. Highlight key points, offer additional insights, or interview experts on your topic.
It’s a Long Road, but You’re Here
By following the strategies outlined in this guide, you’ve taken a significant step towards creating high-quality, SEO-friendly blogs that attract your target audience and rank well in search results. As you consistently create valuable content that resonates with your audience, you’ll establish yourself as a thought leader in your field.
Regularly reviewing and updating your content can significantly improve its performance and ensure it continues working after it’s published. Our next article on monitoring and mistakes covers what you need to do.
