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Business and Marketing Insights To Fuel Your Furniture Business

Join us every Monday as we explore the topics of strategy, marketing, behavioural economics, and the latest industry news.

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Newsletter Topics​

Business
Strategy

Build a winning business strategy and dominate your market.

Our newsletter unpacks essential concepts like generic strategies, the Five Forces model, and the VRIO framework. We’ll also show you how to use gap analysis, scenario planning, and SWOT analysis to turn those strategies into action.

Marketing
Tactics

Are you reaching the right audience or feeling lost in marketing jargon? 

 

Don’t sweat it! Our newsletter cuts through the confusion. We’ll discuss how you can reach and connect with your target audience using the latest digital trends and “old-fashioned” methods.

Behavioural
Economics

Unlock the secrets of customer behaviour!

Our newsletter discusses behavioural economics, the fascinating science of why people buy. We’ll explore how to ethically use these insights to influence purchasing decisions, market trends, and, ultimately, your business success.

Industry
News

Don’t miss a beat!

Our newsletter delivers the latest industry news, from new technologies to evolving regulations. Stay ahead and make informed decisions that fuel your furniture business toward success.

Why Should You Sign Up to Another Newsletter?​

The short answer is, well... not all newsletters are created equal.

What sets Furniture Fuel apart:

  • Furniture industry focused
  • Quick, digestible content
  • Offers exclusive content not discussed elsewhere
  • Built on 14 years of furniture retail experience
  • Supported by a Business Degree & Diploma in Digital Marketing
  • Provides newsletter-exclusive templates

When you subscribe to the newsletter, you will join a community that sees opportunities, not barriers. Their goal is not just to outdo the competition but to make them irrelevant in the eyes of the consumer. Subscribe today and propel your business forward, one strategic insight at a time.

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How to Use Net Promotor Score for Customer Feedback

The net promoter score, sometimes called a net promoter system, is a VoC (voice of consumer) measure that helps businesses benchmark customer loyalty. By asking customers how likely they are...
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Featured image for Decide How to Compete With Porter’s Generic Strategies, showing a chess piece and Gerry from Furniture Fuel

Choose How to Compete With Porter’s Generic Strategies

It is incredibly difficult to stand out in the crowded furniture market. Each month, new companies enter the market, most without a strategy. Without a clear approach, you risk blending...
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