Furniture Fuel Blog
Our blog covers a wide range of topics, from business strategy and marketing techniques to industry news and analysis.
At Furniture Fuel, we’re dedicated to providing valuable resources to help furniture businesses thrive. Whether you’re a seasoned industry professional or just starting out, our blog offers actionable advice to support your success.
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UK furniture retailers should not expect lower prices from these tariffs; rather, they face the prospect of more volatile costs and disrupted supply chains. Strategies such as diversifying suppliers beyond...
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A brand is not defined solely by what customers say. It begins with leadership clearly setting values, purpose, and narrative, then is proven by consistent customer experiences, and strengthened through...
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Your customers are craving efficiency, personalised experiences, and a sense of discovery. The "Treasure Map" provides all three. It’s about valuing their time, enhancing their journey, and ultimately, boosting your...
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Packaging is not just a box—it’s a strategic part of your product and your brand. If you want your customers to feel confident in their purchase, your packaging must reflect...
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The Hybrid Showroom offers a new blueprint for B2C furniture retail, moving beyond the overwhelming “plethora of tickets” and anxiety-inducing sales pressure of traditional showrooms....
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You’re not just competing with other furniture businesses, but with everything in users’ feeds—cat videos, holiday snaps, viral memes. To stand out, your content needs to be “thumb-stopping” and genuinely...
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AI, particularly Large Language Models (LLMs), can help furniture retailers compete with larger companies. However, AI can't fix core product or service issues—it's a tool, not a saviour. AI's success...
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EEAT isn’t something you can simply “add” to a website—or at least, that’s what Google wants you to believe. Without venturing into conspiracy theories, applying logic to this statement shows...
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In furniture retail, the Indifference Principle suggests that the greatest gains can be achieved by offering something that isn't in direct competition with what everyone else is selling. If you...
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Your sourcing strategy—wholesale, importing, or local manufacturing—should be aligned with your business goals, operational capacity (including the ability to manage logistics, customs, and warehousing), and market positioning. Wholesale...
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As customer journeys have become more complex and fragmented, the Rule of 7 should be used as a reminder of repeated brand exposure, not as a hard and fast rule....
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Strategic Sales that benefit the customer, your business and the industry. Sales are more than just a simple incentive. They can be a more powerful tool, transforming sales into long-term...
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The net promoter score, sometimes called a net promoter system, is a VoC (voice of consumer) measure that helps businesses benchmark customer loyalty. By asking customers how likely they are...
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It is incredibly difficult to stand out in the crowded furniture market. Each month, new companies enter the market, most without a strategy. Without a clear approach, you risk blending...
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In the Mattress Finder Machine, The Customers Trust!