Furniture Fuel Blog
Our blog covers a wide range of topics, from business strategy and marketing techniques to industry news and analysis.
At Furniture Fuel, we’re dedicated to providing valuable resources to help furniture businesses thrive. Whether you’re a seasoned industry professional or just starting out, our blog offers actionable advice to support your success.
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You’re not just competing with other furniture businesses, but with everything in users’ feeds—cat videos, holiday snaps, viral memes. To stand out, your content needs to be “thumb-stopping” and genuinely...
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AI, particularly Large Language Models (LLMs), can help furniture retailers compete with larger companies. However, AI can't fix core product or service issues—it's a tool, not a saviour. AI's success...
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In furniture retail, the Indifference Principle suggests that the greatest gains can be achieved by offering something that isn't in direct competition with what everyone else is selling. If you...
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Your sourcing strategy—wholesale, importing, or local manufacturing—should be aligned with your business goals, operational capacity (including the ability to manage logistics, customs, and warehousing), and market positioning. Wholesale...
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As customer journeys have become more complex and fragmented, the Rule of 7 should be used as a reminder of repeated brand exposure, not as a hard and fast rule....
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Strategic Sales that benefit the customer, your business and the industry. Sales are more than just a simple incentive. They can be a more powerful tool, transforming sales into long-term...
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The net promoter score, sometimes called a net promoter system, is a VoC (voice of consumer) measure that helps businesses benchmark customer loyalty. By asking customers how likely they are...
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It is incredibly difficult to stand out in the crowded furniture market. Each month, new companies enter the market, most without a strategy. Without a clear approach, you risk blending...
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The process will help you develop ideas for ads and content creation for your business. Additionally, the framework can be adapted to other general idea-creation and problem-solving areas for your...
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You’ve probably thought at some point that customer loyalty does not exist anymore or has drastically decreased over the years. Loyalty has indeed decreased from the good old days. One...
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Keywords 101 Part 6: Keywords and content aren’t “set it and forget it” tasks requiring ongoing attention. Markets are dynamic, customer behaviour and search algorithms evolve, and so must your...
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Keywords 101 Part 5: A comprehensive guide to writing and optimising content on your website, helping to improve your content strategy, boost your organic traffic, and ultimately attract more...
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Keywords 101 Part 4: In the competitive world of online furniture sales, knowing which pages to prioritise can make or break your business. That's why identifying key pages isn't just...
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Keywords 101 Part 3: Strategically incorporating the right keywords in elements like your website content, descriptions, and titles can dramatically improve your online visibility. It’s not just...
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To EEAT or Not to EEAT: That Is the Question