About Furniture Fuel
Hello and Welcome
Welcome to Furniture Fuel! We love furniture and bring in-depth knowledge of business and marketing. We believe in ethical practices and continuous learning. Our goal is to help your furniture business succeed.
Our Tenets
We believe tenets are more meaningful than traditional mission and vision statements, which often serve as PR tools meant to make you feel a certain way about a company but are rarely followed in practice.
Our tenets are philosophies that guide our actions and by which you can judge and hold us accountable. These principles are the foundation of our commitment to delivering consistent, ethical, and valuable content to you. As Furniture Fuel evolves, so will our tenets, ensuring they always reflect our dedication to the growth of your furniture business.
Secure & Confidential
What is discussed with us stays with us. We prioritise the security of your information and maintain strict confidentiality unless legally required to disclose it.
Actionable Insights
We provide a mix of actionable insights and thought-provoking theories to inspire and inform your business strategies.
Customer Trust
Trust is at the heart of our relationship with you and your customers. We are committed to clear and honest communication where it matters most.
Continuous Learning
We believe in continuous learning and improvement, consistently updating our content to reflect the latest developments and best practice
Ethical Practices
We are committed to ethical practices, steering clear of black hat tactics, and advocating for long-term, sustainable success.
Customer-Centric
Our products and services are designed with your needs in mind. We continuously adapt our content based on your feedback to better meet your needs.
Why Was Furniture Fuel Started
My journey in the furniture industry began in 2009. Working for an independent furniture retailer, helping customers find the perfect pieces for their homes, gave me a deep, hands-on understanding of the industry and ignited the passion that drives me today.
However, I noticed a problem—retailers lacked dedicated, industry-specific resources to help them navigate the challenges they faced.
That’s why Furniture Fuel was founded. Selling furniture isn’t just about budgets, sizes, and colours—it’s about aspirations, identity, and style. Much like fashion, furniture is a statement, but this emotional layer often goes overlooked. We’re here to change that.
Our newsletter delivers actionable insights and thought-provoking ideas straight to your inbox every Monday. We cover everything from attracting and retaining customers to improving sales and understanding external factors that impact success.
Whether you’re a seasoned professional or just starting out, our blog provides valuable resources and actionable advice on a wide range of topics, from business strategy and marketing techniques to industry analysis to support your growth.
We also track key market metrics, offering insights into industry activity and the external pressures influencing consumer behaviour—so you can make informed decisions.
While these resources equip you with the knowledge to drive your business forward, personalised guidance is always within reach. When you’re ready to take the next step, we’re here to provide tailored solutions for the unique challenges of your furniture business.
The Team
