About Furniture Fuel

Hello and Welcome

Welcome to Furniture Fuel! We love furniture and bring in-depth knowledge of business and marketing. We believe in ethical practices and continuous learning. Our goal is to help your furniture business succeed.

Our Tenets

We believe tenets are more meaningful than traditional mission and vision statements, which often serve as PR tools meant to make you feel a certain way about a company but are rarely followed in practice.

Our tenets are philosophies that guide our actions and by which you can judge and hold us accountable. These principles are the foundation of our commitment to delivering consistent, ethical, and valuable content to you. As Furniture Fuel evolves, so will our tenets, ensuring they always reflect our dedication to the growth of your furniture business.

Secure & Confidential

What is discussed with us stays with us. We prioritise the security of your information and maintain strict confidentiality unless legally required to disclose it.

Actionable Insights

We provide a mix of actionable insights and thought-provoking theories to inspire and inform your business strategies.

Customer Trust

Trust is at the heart of our relationship with you and your customers. We are committed to clear and honest communication where it matters most.

Continuous Learning

We believe in continuous learning and improvement, consistently updating our content to reflect the latest developments and best practice

Ethical Practices

We are committed to ethical practices, steering clear of black hat tactics, and advocating for long-term, sustainable success.

Customer-Centric

Our products and services are designed with your needs in mind. We continuously adapt our content based on your feedback to better meet your needs.

Why Was Furniture Fuel Started

For the past 14 years, my journey in furniture has been with an independent retailer, helping customers find the perfect pieces for their homes. This independent environment allowed me to experience all aspects of the industry, and through this exposure, I’ve gained a deep understanding of the furniture industry as a whole.

What struck me the most was not the demand but the absence of industry-specific resources for furniture businesses.

Furniture Fuel was founded to address this gap. We recognise that selling furniture involves more than just matching budgets, sizes, and colours. Much like fashion, furniture can be a statement of style and aspirations, adding a unique layer to every sale.

This unique layer often goes unaddressed, but we are here to change that.

Our immediate solution is a newsletter, delivering actionable insights and thought-provoking topics straight to your inbox every Monday. We cover a range of subjects relating to attracting new customers, retaining existing ones, improving sales, and understanding external factors that affect success. Our goal is to provide you with valuable content that you can rely on to fuel your business growth.

In due course, you’ll find that Furniture Fuel stands out as your go-to resource, the only newsletter you need to drive your furniture business forward.