Privacy Policy

Last updated – 23/04/24

This privacy notice for Furniture Fuel (“Company,” “We,” “Us,” or “Our“), describes how and why we might collect, store, use, and/or share (“process“) your information when you use our services (“Services“), such as when you:

• Visit our website at furniturefuel.com.
• Sign up to our newsletter.
• Engage with us in other related ways ― including any sales, marketing, or events.

Questions or concerns? Reading this privacy notice will help you understand your privacy rights and choices. If you do not agree with our policies and practices, please do not use our Services. If you still have any questions or concerns, please contact us at hello@furniturefuel.com.

We have adopted this Privacy Policy, which determines how we are processing the information collected by Furniture Fuel and provides the reasons why we must collect certain personal data about you. Therefore, you must read this Privacy Policy before using the Furniture Fuel website.

By continuing to use our website and freely submitting your data to us, you agree to our privacy policy.

Changes to our privacy policy

We reserve the right to change our privacy policy at any time. You are, therefore, advised to check this page often for updates. If you do not approve of a change to our privacy policy, you should stop using our website immediately.

Personal information we collect:

When you visit Furniture Fuel, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the installed cookies on your device.

Cookies:

When you visit Furniture Fuel, we may utilise cookies, which are small text files placed on your device, to enhance your browsing experience and provide personalised services. Cookies allow us to recognise your device, preferences, and gather information about how you interact with our website.

The types of cookies we may use include:

• Google Analytics 4 (GA4): We use GA4 to analyse user behaviour and improve our website. GA4 cookies collect information in an aggregated and anonymous form. To understand how Google Analytics processes data, please review Google’s privacy policy: https://policies.google.com/privacy

• Hotjar: We employ Hotjar to better understand user behaviour and optimize our site. Hotjar cookies collect non-personal information. For details on Hotjar’s data processing practices, refer to Hotjar’s privacy policy: https://www.hotjar.com/legal/policies/privacy

When you visit our Website, we may use cookies and similar tracking technologies to enhance your browsing experience and provide personalised content and advertisements. We obtain your consent for non-essential cookies through a cookie banner displayed on our website.

You have the option to manage your cookie preferences by accepting or rejecting non-essential cookies via the cookie banner. Please note that while strictly necessary cookies are essential for the site’s basic operation and do not require your consent, rejecting non-essential cookies may impact certain functionalities, such as analytics or advertising features.

We use cookies for Necessary, Functional, Analytics, Performance and Advertisement. For more information about the types of cookies we use and their purposes, please refer to our Cookies Policy.

Additionally, as you browse the Site, we collect information about the individual web pages or products you view, what websites or search terms referred you to the Site, and how you interact with the Site. We refer to this automatically collected information as “Device Information.”

Moreover, we might collect the personal data you provide to us (including but not limited to Name, Surname, Address, payment information, etc.)

Personal Data Collection and Purpose:

When you use our services, we may collect and process personal data for the following purposes:

• Order Fulfilment: We collect information necessary for the fulfilment of your orders, including your name, shipping address, and payment details. This data is used exclusively for processing and delivering your orders.
• Newsletter Distribution: If you choose to subscribe to our newsletter, we will collect your email address to send you updates, promotions, and other relevant information. You can opt out of receiving newsletters at any time.
• Customer Support: If you contact our customer support, we may collect information about your inquiries to help and improve our services.
• Website Analytics: We use tools like Google Analytics and Hotjar to gather data on website usage. This information helps us enhance user experience and optimize our content.
• Legal Compliance: In certain circumstances, we may process personal data to comply with legal obligations or respond to lawful requests from authorities.

We ensure that the collection and processing of your personal data align with applicable data protection laws. By using our services, you consent to the outlined purposes of data collection. If you have any concerns or questions about the purposes for which we collect personal data, please contact us at hello@furniturefuel.com.

Why do we process your data? 

Our top priority is customer data security, and, as such, we may process only minimal user data, only as much as it is absolutely necessary to maintain the website.

Information collected automatically is used only to identify potential cases of abuse and establish statistical information regarding website usage. This statistical information is not otherwise aggregated in such a way that it would identify any particular user of the system.

You can visit the website without telling us who you are or revealing any information, by which someone could identify you as a specific, identifiable individual. If, however, you wish to use some of the website’s features, or you wish to receive our newsletter or provide other details by filling out a form, you may provide personal data to us, such as your email, first name, last name, city of residence, organisation, telephone number.

You can choose not to provide us with your personal data, but then you may not be able to take advantage of some of the website’s features. For example, you won’t be able to receive our Newsletter or contact us directly from the website.

Users who are uncertain about what information is mandatory are welcome to contact us via hello@furniturefuel.com.

Information Security:

At Furniture Fuel, we take the security of your personal data seriously. We have implemented robust security measures to ensure the confidentiality, integrity, and availability of your information. Here are some key security practices we have in place:

• Secure Socket Layer (SSL) Encryption: Our website uses SSL encryption to secure the transmission of data between your browser and our servers. This helps protect your personal information from unauthorised access during data transfer.
• Access Controls: Access to your personal data is restricted to authorised personnel who require access for legitimate purposes, such as order processing, customer support, or website maintenance.

  Our access controls ensure that only individuals with the necessary permissions can access specific types of information.

• Data Minimisation: We only collect and process personal data that is necessary for the purposes outlined in this Privacy Policy. Unnecessary collection of data is avoided to minimise potential risks.
• Employee Training: Our staff undergoes comprehensive training on data protection and privacy practices, including guidance on handling personal information responsibly and securely.
• Data Backups: Regular data backups are performed to ensure the availability of your information in case of accidental loss, corruption, or other unforeseen events.
• Incident Response Plan: We have an incident response plan in place to effectively address and mitigate any security incidents or data breaches. In the event of a security incident, we will promptly investigate, notify affected individuals, and take appropriate action to remedy the situation.

We strive to maintain the highest standards of data security and are committed to continually improving our security practices. However, it’s important to note that no method of transmission over the Internet or electronic storage is entirely secure. We at not point guarantee that your data is secure. Any data sent to us is at the user’s own risk.

If you have any questions or concerns about the security of your data, please contact us at hello@furniturefuel.com.

Data Retention Duration:

We retain your personal data only for as long as necessary for the purposes outlined in this Privacy Policy unless a longer retention period is required or permitted by law. The duration for which we keep your data may vary based on the type of information and the specific purposes for processing.

Here is a general overview:

• Order Information: Information related to your orders, such as billing details and purchase history, will be retained for a period necessary to comply with accounting and legal requirements. This typically ranges from 5 years after the last transaction.
• Newsletter Subscription: If you subscribe to our newsletter, we will retain your email address until you choose to unsubscribe. You can opt out of our newsletters at any time by using the unsubscribe link in the emails or by contacting us at hello@furniturefuel.com.
• Customer Support Interactions: Data related to customer support inquiries will be retained for a period necessary to address your inquiry and improve our support services. This period may vary based on the nature of the interaction.
• Website Analytics: Data collected for website analytics, using tools such as Google Analytics and Hotjar, is retained in accordance with their respective policies. Please refer to their privacy policies for more details.
• Legal Compliance: In certain cases, we may need to retain personal data for extended periods to comply with legal obligations or respond to legal requests.

After the applicable retention period has expired, we will securely delete or anonymise the data in a manner that ensures it cannot be reconstructed or identified.

If you have any questions or concerns about our data retention practices, please contact us at hello@furniturefuel.com.

Your rights:

You have rights related to your personal data. Some of which, but not limited to, are:

• The right to be informed.
• The right of access.
• The right to rectification.
• The right to erasure.
• The right to object.
• Rights in relation to automated decision-making and profiling.

If you would like to exercise these rights, please contact us using the contact information below.

Additionally, please note that Furniture Fuel writers may access your information while they are not in Europe.

Links to other websites:

Our website may contain links to other websites that we do not own or control. Please be aware that we are not responsible for the privacy practices of other websites or third parties. We encourage you to be aware when you leave our website and read the privacy statements of each website that may collect personal information.

Legal disclosure:

Furniture Fuel is committed to protecting your privacy, and we will only disclose your personal information in specific circumstances and as permitted or required by law. We take your privacy seriously and adhere to the following principles regarding legal disclosure:

• Compliance with Legal Processes: We may disclose your personal information in response to lawful requests, such as subpoenas, court orders, or other legal processes. This includes situations where we are required to comply with legal obligations imposed on us.
• Protection Against Fraud and Security Threats: If we believe, in good faith, that disclosure is necessary to protect our rights, safeguard your safety or the safety of others, investigate or prevent fraud, or respond to a government request, we may disclose your information.
• Business Transitions: In the event of a merger, acquisition, or sale of all or a portion of our assets, your personal information may be part of the transferred assets. We will make reasonable efforts to notify you of any such change in ownership or control of your personal data.
• Protecting Our Interests: We may disclose information if we believe it is necessary to enforce our Terms and Conditions, protect our business or users, or investigate potential violations of our policies.
• With Your Consent: We will obtain your explicit consent before disclosing your personal information for purposes not covered by this Privacy Policy.

It’s important to note that while we take measures to protect your privacy, no method of transmission over the Internet or electronic storage is entirely secure. We strive to disclose information responsibly and in accordance with applicable laws.

Contact information:

If you would like to contact us to understand more about this Policy or wish to contact us concerning any matter relating to individual rights and your Personal Information, you may send an email to hello@furniturefuel.com.